Knowledge and Insight without the hard work

Wednesday, February 20, 2008

Adieu Virgin Blue LCC

We are gathered here today to acknowledge the sell out and passing of our friend and former classmate Virgin Blue.

Effective today they are no longer a Low Cost Carrier but a conventional airline. Witness what they have done:

No Longer 1 Aircraft type - they now have 2 actually 3 but whose counting
No Longer a single class - they have 2 classes
No Longer web only airline - they are available in the GDS
No Longer one size fits all....
Profits are no longer ascending.

So we say Adieu Virgin Blue. Alas I knew her when she was a true Virgin. Now she is developing some decidedly matron like attributes. Just like Qantas.