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Friday, April 27, 2007

Skybus roars on day one

We just spoke with Bob Tenenbaum, Senior Counselor to Skybus. He told us the company was off to a fabulous start. They sold 97,000 tickets in the first 18 hours - that's 90 tickets per minute.

Only ten seats per flight had $10 fares, so the revenue volume is way higher than one would first think. Despite glitches on their website over the initial first two days, sales have dropped to a lower level but, happily for Skybus, remained steady.

Tenenbaum remarked that the airline was "surprised" at the volume. No kidding. It may have been the world's busiest e-commerce site for that day. Assume $75 is closer to the average fare, then they raked in over $7m on day 1. A nice way to start business wouldn't you say?

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