Southwest will be returning to participation in Worldspan announced today as part of their ongoing campaign to court the business traveler.
However Worldspan even under Travelport ownership is not known as a major corporate agency system, nor do they have deep penetration among agencies in WN's key markets. So why?
Two reasons:
Reason 1 - Southwest needs all the bookings they can get - with Galileo and Worldspan under joint ownership (but NOT common platforms), Travelport made them an offer they couldnt refuse.
Reason 2 - Southwest needs a back door capability to reach the OTAs who are still using Worldspan.
It has been a long time coming. Now if only Southwest would announce something more meatier. We still dont have much clue to their long term strategy change.
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