Airline Branding Oz Style - Its callled.........

Politely "Pissing on your neighbours".

The day after Qantas announced a subtle next generation branding for the uber brand airline - Virgin Blue announced the decision of the jury of its own naming for its Transpacific Airline.

V Australia.

Now I am sure there is much consternation in Mascott right now. V Australia for the old hands is probably a throwback to the days when Qantas 707s were called V Jets.

It is interesting to note that under the terms of the Virgin Group brand franchise, use of the Virgin name is not permitted for the operators of the Virgin brand for airlines in Australia to stray anyway outside of their own territory using the Virgin name. Hence Pacific Blue is the name for the TransTasman and South Pacific services. So lets count the operator list of the Virgin brand in Airlines:

Virgin Atlantic
Virgin Express (now Brussels Airlines)
Virgin Blue
Virgin Nigeria
Virgin America

So technically only 2 should ever appear at the same location at the same time. Virgin Atlantic is allowed everywhere.

So poor old Qantas. Nice shiny new paint jobs with the new logo type and mods. Too bad they have been upstaged by V. I wonder what they will call it for short

Cheers

Timothy