Virgin Blue introduces premium economy seats

Morphing of LCCs continue....

Our prediction that LCCs would continue to morph and many more would move up the food chain seems to be coming true. Today Virgin Blue announced they were introducing a seperate premium cabin. Heaven forbid they would desert their pagan (LCC) roots, but here it comes.

The first 3 rows of both 737-700s and -800s will be configured with convertible seats that can change from 3 abreast each side of the aircraft to just 2 with 34 inch pitch.

This follows on the heals of the successful promotion of the "Blue Zone" seats (front of the bus and the exit rows).

With a new website more premium lounges and a higher yield getting the notice of the analysts - Virgin Blue is moving more into the Hybrid Carrier.

Now if only they could do something about the float....